Your startup idea, built.

Build a vision your partners will trust. We help you find the story behind your idea, and back it with data, design and direction that make others believe in it.

One team, start to finish. You always know who is thinking, who is designing, who is building, and who answers.

03How we work

One direction, held from the first call to the last detail: rigorous enough to keep moving, loose enough to leave room for the unexpected.

From idea to live

Four stages, one team, no handovers.

  1. 01Discover
  2. 02Shape
  3. 03Test
  4. 04Build
  1. 01

    Immersion

    Discover

    We get inside your market, your customers and your competitors. Nothing gets designed before we understand what makes you different.

    Brief · Workshops · Research

  2. 02

    Direction

    Shape

    We turn the idea into a story people believe in: brand, pitch deck, website and the essentials that make you look ready from day one.

    Brand · Pitch deck · Website

  3. 03

    Validation

    Test

    A prototype shaped around your business and a broad mix of real users. Feedback and data tell you what works, what does not, and where to go next.

    Prototype · User testing · Data

  4. 04

    Production

    Build

    We design and engineer the product with structured, proactive collaboration, then keep measuring and learning from users to refine every release.

    UX and UI · Engineering · Launch

What we do

  1. 01

    Funds ready

    Clarify your idea and create the branded story, materials, and credibility you need to start real conversations.

    Includes

    • Business and user discovery
    • Brand identity (logo, colours, typography)
    • Pitch deck
    • Marketing or presentation website
    • Business cards, email signature, templates
    • Marketing materials
  2. 02

    Proof of concept

    Turn your concept into a working prototype built around your business and diverse users to validate direction early.

    Everything in Funds ready, plus

    • Low-fidelity wireframes and high-fidelity designs
    • High-fidelity prototype (clickable or coded)
    • Inclusive co-design and testing
    • Usability and market validation
    • Product strategy refinement
  3. 03

    MVP launch

    Build and launch the first version of your product, fast, focused, and tested with real users.

    Everything in Proof of concept, plus

    • MVP design and build (no-code, low-code or hybrid)
    • User-centred testing
    • Analytics setup
    • Early marketing support
    • Accessibility
    • Agile development
  4. 04

    Full scale product

    Evolve your product with continuous improvement, scalable tech, and user feedback that fuels long-term growth.

    Everything in MVP launch, plus

    • Ongoing user and business discovery
    • Continuous improvement cycles
    • Advanced analytics and testing
    • Full-scale development and optimisation
    • Design system and brand guidelines
    • Feature expansion and growth support

04Feedback from our partners

They brought a highly structured, top-down approach with strong design leadership. The process was methodical and iterative, with clear options and a real focus on what mattered most. Delivery was fast, reliable, and consistently aligned with best practice, while maintaining a high level of professionalism and collaboration throughout.

George SFounder and Managing Partner, Silicon Century Capital. Ex Bain, NvidiaLunation, highly complex transformation web app

01/05

Keep scrolling for the next voice

04Feedback from our partners

  • They brought a highly structured, top-down approach with strong design leadership. The process was methodical and iterative, with clear options and a real focus on what mattered most. Delivery was fast, reliable, and consistently aligned with best practice, while maintaining a high level of professionalism and collaboration throughout.

    George SFounder and Managing Partner, Silicon Century Capital. Ex Bain, NvidiaLunation, highly complex transformation web app

  • Interaktory's design process was thoughtful, thorough, and purpose-driven. Every decision had a clear reason behind it, and the discovery phase helped me gain deeper insight into my own business. The end result was a successful website that strengthened user trust and delivered a clear, confident visual presence. I loved working with Interaktory and I highly recommend them.

    Sanziana FFounder and CEO, PapcupPapcup website

  • Dan helped me bring the vision what was in my head to a fully polished prototype that told the story I wanted to tell to investors. He's creative, super responsive, and gets the job done.

    Josh DanielsonEIR and Director of New Ventures, AI Vertical, LG NOVAOntolo, AI-driven software management platform

  • Working with Dan and his team has been an exceptional journey. Across multiple projects, some of significant scale, they consistently demonstrated precision in UX design and a disciplined, thoughtful approach to their craft. Dan and his team maintain a laser focus on the end user, ensuring experiences are not only seamless and intuitive, but genuinely delightful. Their attention to detail, clarity of thinking, and commitment to quality set them apart.

    Daniel Bruneau, Ph.D.CXO, Experience FoundryPivio, health planning and management responsive web app

  • A key role was played in shaping Infinite Access, turning an early business proposal into a realized product suite through thoughtful design and functional prototypes. With assistive technology at its core, accessibility was embedded from concept to implementation, treated as an integral part of the creative process rather than an afterthought. Communication is clear, ideas flow consistently, and collaboration works smoothly across distributed teams, reflecting genuine innovation and making the experience a pleasure to build within.

    Mark FranciscoCTO, Infinite Access PBCInfinite Access app

01/05

  1. 01

    Portrait of Dan Foia

    Founder and CEO

    Dan Foia

    We don't believe in fluff. We believe in smart ideas, creative execution, and close collaboration with the teams we work with.

    Dan is the founder of Interaktory, a product design and development studio. With over 20 years of experience building digital products, he has worked with world-class teams across startups and Fortune 500 companies, spanning product strategy, design, engineering, and delivery. Today, he helps founders and leadership teams turn ideas into fund-ready, scalable products.

    Twenty years in London and with global teams, from first pitch decks to national-scale platforms, across banking, healthcare, public services, automotive, retail data and enterprise AI.

  2. 02

    Portrait of Ovidiu D

    Principal software engineer and DevOps lead

    Ovidiu D

    Software engineer with 13 years of experience across backend, UI, and DevOps. Specialises in Java, event-driven architectures, and scalable platforms, with strong UI development experience in Angular and React. Brings hands-on expertise in CI/CD, containerised deployments, and Linux-based environments to deliver robust, production-ready products.

    Java, event-driven architecture, CI/CD, Angular and React.

  3. 03

    Portrait of Lois B

    Junior UI and UX designer

    Lois B

    UX/UI designer with a design degree and 3 years of experience, including 2 years specialising in UX/UI design. She focuses on creating digital products from early concepts and user flows to polished, production-ready interfaces.

    User flows, UI design and prototypes.

  4. 04

    Portrait of Roshan P

    Full-stack developer

    Roshan P

    Full-stack developer with expertise in the MERN stack, TypeScript, PostgreSQL, and MongoDB, specialising in building dynamic and scalable web applications. Linux enthusiast with a strong passion for continuous learning, he applies his React and Node.js skills to create efficient, user-focused solutions.

    TypeScript, React and Node.js, PostgreSQL.

Open for new projects

Bring the idea.We bring the build.

Tell us where you are. You get a first read of the idea and a suggested starting point within two working days.

design@interaktory.com Or book a 30 minute call ↗

Where are you?